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6 Reasons Fussy Cat Owners Are Making This Simple Change To Their Cat’s Diet
Say goodbye to sniffed-at bowls, half-eaten pouches and food in the bin. 400,000 cat owners have made this simple change to their cat's diet and you can too.
1. The warning signs that kept coming back
Sniffing food then walking away
Licking the jelly but leaving the meat behind
Wasting £100s trying different brands & flavours
Sitting by a full bowl but crying for something else
Throwing away full pouches of uneaten food every day
Constantly begging for food
*Every cat is different — if you're worried, speak to your vet.
2. The common problem: what was in their cat's bowl wasn't what they thought
2. The common problem: what was in their cat's bowl wasn't what they thought
Like every owner, they thought they were doing the best for their cat.
But a lot of cat food contains ingredients they just don't need like sugars and grains.
Check the label and you'll find some brands use as little as 4% named meat.
It's no wonder so many cats turn their noses up. Frankly, who could blame them?
3. Better food = A happier, healthier cat
Diet is essential to a cat's health and overall happiness.
They thrive on a protein-rich diet made from real, whole meat - not grains, sugars or fillers.
That's where Untamed comes in. It offers a variety of real-meat recipes, formulated with up to 2x more protein than leading competitors.
3. Better food = A happier, healthier cat
4. Owners noticed real differences - and fast!
4. Owners noticed real differences - and fast!
Customers who switched to Untamed started to see real improvements*
5. Finally, owners could help their cat thrive
8 in 10 owners threw less food away after switching to Untamed*. For fussy cats, that's the only review that matters. Just a quick look in the tin and it's clear why:
Made with real meat, fish & broth
Human-grade ingredients
No sugars, no grains & no derivatives
And it isn't just fussy cats who noticed - 92% of owners said Untamed was better quality than their previous food*.
Real meals. Empty bowls. No more guessing.
*Based on a March 2026 survey of 988 Untamed customers.
5. Finally, owners could help their cat thrive
6. The results are hard to ignore
Discover Your Cat’s Tailored Plan
1
Take the 10-second quiz
2
Get a tailored trial box
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Watch your cat devour every bite!
Trial Box
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£7.00
Get a taste of Untamed with 12 delicious meals + 1 FREE bonus tin!
"I ordered a trial pack of Untamed. My cats both absolutely loved it from day one. They both now eat every meal and believe me there isn’t a scrap left from either of them."
Verified Review
The perks:
🥣 Human-grade ingredients
🍖 100% whole, hand-shredded meats
🐱 A happier, healthier cat
FAQs
Why do you use human-grade ingredients?
Because our cats deserve better. Our wet food is made with human-grade whole meats, clearly named on every tin, high in protein and the kind of meat protein cats are built for. Flip over most other cat foods and you’ll find vague “animal derivatives”, a legal term so broad it doesn’t have to tell you which animal, which part or what quality, alongside added sugars and plant ingredients cats have no dietary requirement for. Cats are carnivores. We think meat should come first.
Is Untamed hypoallergenic?
All our recipes have been specifically vet formulated to be minimally processed and free from common allergens. For cats that are particularly sensitive, we recommend our single-protein-source recipes like Chicken Breast and Wild Tuna. If you have any questions, please reach out to us—we are always happy to help cat lovers.
What’s the deal with animal derivatives?
Animal derivatives are, unfortunately, one of the most commonly used ingredients in cat food. It’s a catch-all term that can legally include low quality animal parts like hooves and beaks, which are poorly digested and low in nutrients. No matter where they fall on the ingredient list, we suggest you avoid them. At Untamed, we are committed to not using animal derivatives and we choose to exclusively use human-grade, nutritious whole meats so your cat can be healthier and happier.
Why is high meat content food for cats so important?
We specialise in high protein cat food because cats are obligate carnivores who thrive on whole meat containing the requisite amounts of proteins, fats, and other essential micronutrients.
How are Untamed meals made?
Our food is made using fresh, human-grade meats. We think our wildly delicious whole meats (such as tasty tuna steak, sumptuous salmon fillet, and choice chicken breast) are the closest thing to nature you can feed your cat.
What benefits can we expect from feeding Untamed?
More energy, a shinier coat, and a less smelly litter box are but a few of the benefits from feeding a diet rich in fresh, whole meat.
Is Untamed a nutritionally complete diet?
Yes! Untamed is a premium wet cat food which contains all nutrients your cat needs. All our gravy recipes are complete, meaning they contain additional vitamins and nutrients for a complete and balanced diet. Our jelly recipes are complementary and are designed to be fed alongside your existing dry food or our gravy recipes.
