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6 Reasons UK Cat Owners Are Switching To This Real-Meat Cat Food
Say goodbye to unsettled tummies, wasted food and dull, patchy coats. 400,000 cat owners have made this simple change to their cat's diet and you can too.
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1. The warning signs that kept coming back
They sniffed their food then walked away
They licked the jelly but left the rest of their food
Their coat became dull, rough or patchy
They itched, scratched and lost fur
They had less energy, slept more and just weren't themselves
Their litter tray was smelly and their tummy seemed unsettled
*Every cat is different — if you're worried, speak to your vet.
2. The common problem: what was in their cat's bowl wasn't what they thought
2. The common problem: what was in their cat's bowl wasn't what they thought
Like every owner, they thought they were doing the best for their cat.
But a lot of cat food contains ingredients they just don't need like sugars and grains.
Check the label and you'll find some brands use as little as 4% named meat.
It's no wonder so many cats turn their noses up. Frankly, who could blame them?
3. Better food = A happier, healthier cat
Diet is essential to a cat's health and overall happiness.
They are obligate carnivores and thrive on a protein-rich diet made from real, whole meat - not grains, sugars or fillers.
That's where Untamed comes in. It offers a variety of real-meat recipes, formulated with up to 2x more protein than leading competitors.
3. Better food = A happier, healthier cat
4. Owners noticed real differences - and fast!
4. Owners noticed real differences - and fast!
Customers who switched to Untamed started to see real improvements*
Rated ‘Excellent’ on Trustpilot
5. Finally, owners could help their cat thrive
92% of owners said Untamed was better quality than their previous food*. Just a quick look at the tin and it's clear to see why:
Made with real meat, fish & broth
Human-grade ingredients
No sugars, no grains & no derivatives
And even the fussiest cats can't resist it - 8 in 10 owners threw less food away after switching to Untamed*.
Quality meals, designed to help your cat thrive.
*Based on a March 2026 survey of 988 Untamed customers.
5. Finally, owners could help their cat thrive
6. The results are hard to ignore
Discover Your Cat’s Tailored Plan
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Take the 10-second quiz
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Watch your cat devour every bite!
Trial Box
£7.00
Get a taste of Untamed with 12 delicious meals + 1 FREE bonus tin!
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“Had the trial last year and it was a winner for my cat. Love the choice and the flexibility in adjusting the order as necessary.”
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The perks:
🥣 Human-grade ingredients
🍖 100% whole, hand-shredded meats
🐱 A happier, healthier cat
FAQs
Why do you use human-grade ingredients?
Because our cats deserve better. The human grade, whole meats we use in our recipes are protein rich and highly digestible, meaning your cat can use more of the nutrients in the food. This is contrast to big brand cat food, which is stuffed full of questionable ingredients like animal derivatives, vegetable proteins, sugars and fillers.
Is Untamed hypoallergenic?
All our recipes have been specifically vet formulated to be minimally processed and free from common allergens. For cats that are particularly sensitive, we recommend our single-protein-source recipes like Chicken Breast and Wild Tuna. If you have any questions, please reach out to us—we are always happy to help cat lovers.
What’s the deal with animal derivatives?
Animal derivatives are, unfortunately, one of the most commonly used ingredients in cat food. It’s a catch-all term that can legally include low quality animal parts like hooves and beaks, which are poorly digested and low in nutrients. No matter where they fall on the ingredient list, we suggest you avoid them. At Untamed, we are committed to not using animal derivatives and we choose to exclusively use human-grade, nutritious whole meats so your cat can be healthier and happier.
Why is high meat content food for cats so important?
We specialise in high protein cat food because cats are obligate carnivores who thrive on whole meat containing the requisite amounts of proteins, fats, and other essential micronutrients.
How are Untamed meals made?
Our food is made using fresh, human-grade meats. We think our wildly delicious whole meats (such as tasty tuna steak, sumptuous salmon fillet, and choice chicken breast) are the closest thing to nature you can feed your cat.
What benefits can we expect from feeding Untamed?
More energy, a shinier coat, and a less smelly litter box are but a few of the benefits from feeding a diet rich in fresh, whole meat.
Is Untamed a nutritionally complete diet?
Yes! Untamed is a premium wet cat food which contains all nutrients your cat needs. All our gravy recipes are complete, meaning they contain additional vitamins and nutrients for a complete and balanced diet. Our jelly recipes are complementary and are designed to be fed alongside your existing dry food or our gravy recipes.
