Our story
Starting a Cat
Food Revolution
In 2019 Ben had a cat-astrophe
Sian got sick, really sick. For months Ben tried everything the vets recommended, but nothing worked. Eventually, a family friend who worked as a pet nutritionist suggested we ditch Sian’s big brand cat food in favour of a human grade, whole meat diet. The results were incredible. Sian didn’t just recover, he was healthier, his coat was smoother and even his poop looked better!
Sian the cat
Sian the cat
Let's get cooking
When word got out, all of Ben’s friends wanted a piece of the action. But he only had one pair of hands, and a limited supply of pans, so along with fellow cat parents Lenny and Marco, they quit their jobs in the city and set their sights on cat food. Long hours staring at excel spreadsheets became even longer hours in the kitchen. Before long, the team was cooking up a storm for cats far and wide – and so Untamed, was born.
The Untamed team:
Ben, Lenny & Marco
Cat food with nothing to hide
We've since outgrown the home kitchen but we still use those same simple recipes and are proud to say Untamed is the closest thing to a natural diet your cat can eat. Prime cuts of human grade whole meats, like tuna steak, salmon and mackerel fillet, chicken breast and chicken liver, gently steam cooked to lock in nutrients and moisture.
See our recipes
Ben & Lenny
perfecting the
recipe
A life-long mission
But we're not stopping there. We're on a mission to raise standards across the industry. So every cat gets the food they deserve. Are you ready to join the Untamed revolution?
Try Now
