Rebrand FAQs

We decided we need a new aesthetic to better fit our wildly innovative, mightily meaty, feline obsessed attitude to food. 

In the 6 years since we first started delivering our delicious dishes, thousands of you amazing cat fanatics have started feeding your little predators an ancestrally inspired diet, shared their stories, and given us confidence that we’re getting our recipes right. As we’ve learned more about our wonderfully wild bunch, we’ve decided it’s time our visual tastes caught up to the refined feline palate.

This new look is designed to celebrate the cuddly carnivores on our couches, their highly evolved tastes, their crazy quirks, and, above all, the delicious meals they deserve.

We hope you like it!

We aren’t changing the contents of any of our tins or how your account looks. But we are changing the look of the labels wrapped around them, the boxes we ship them in, and other website pages like the homepage and our story page.

To match our slightly more sophisticated new look, we’ve also simplified some product names. The ingredients and recipes are exactly the same, so your fearsome fusspot will never know.

Here’s a little table with the products that are changing names, and what they’re changing to. All the other names are staying the same for now 😺

No, we’re not changing any ingredients or recipes. 

The look and feel of the tins are evolving, but as long as your little predators keep devouring our recipes, we won’t change what’s in them.

It’s already started!

This will be a slow process over the next few months as your ravenous ragamuffins munch their way through our current tins and onto the new ones. We’re expecting the bulk of our flavours to change over the summer, but a few tins have already changed and some will swap in the autumn or later.

It’s coming over the next few months – we’re getting in shape for the summer and we’ll keep you updated with our progress 🤩

We won’t let good food go to waste because of the aesthetic of the label, or hold back finished products when we’re this excited about them.

That means this will be a slow process over the next few months as your ravenous ragamuffins munch their way through our current tins and onto the new ones. 

The same goes for our website – we’re eager to share this new phase so we’ll set things live as they’re ready!

Don’t worry – we’re doing all the work. All you need to do is keep up the cuddles for your cutie carnivore.

If you have any other questions, you can always hunt us down at help@untamed.com